Step 1 - Theme Options
To begin customizing your site go to Appearance -> Customizer and select Theme Options. Here's you'll find custom options to help build your site.
Zendaya Is Making Eye Shadow Cool Again—See the Photos
Getty ImagesSave StorySave this storySave StorySave this story Eye shadow was everywhere in the mid-2010s, especially on YouTube, where makeup artists and beauty influencers taught eager viewers how to craft a cut crease and layer warm-toned shadows into a full-on smoky eye for 8 a.m. algebra class. But as the 2010s faded into the 2020s,
7 Best Water-Resistant Body Sunscreens to Bring to the Beach
Collage: Paula Balondo; Source images: Courtesy of brands and editorsSave StorySave this storySave StorySave this story Swimming and sweating are basically inevitable during warm weather—and you need sun protection that can keep up with your plans. That’s why the best water-resistant body sunscreens deserve a spot in your tote: They do what any good SPF
6 Best PHA Products to Smooth and Brighten Sensitive Skin
Collage: Paula Balondo; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story When it comes to exfoliants, you no longer have to choose between brighter skin and a happy skin barrier. The best PHA products deliver both, gently whisking away dead skin cells while helping skin stay comfortable. "PHAs, or
How Hair Is Used as “Armor” in House of the Dragon Season 3
HBO/Ollie UptonSave StorySave this storySave StorySave this story For a show filled with fire-breathing dragons and blood-soaked battles, you’d think the hair and makeup would be an afterthought. But for HBO’s House of the Dragon—set roughly 200 years before the events of Game of Thrones and based on George R.R. Martin’s Fire & Blood—the beauty
9 Best Foundations for Mature Skin That Smooth Texture and Blur Lines
CARLOS and ALYSESave StorySave this storySave StorySave this story As your skin changes, your makeup should evolve with it, and that starts with finding the best foundations for mature skin. These formulas deliver even texture, a healthy radiance, and fine-line-blurring coverage without clinging to dryness or settling where you don’t want it. Many of today’s
No, You Shouldn’t Inject a Peptide to Get Tan
Illustration by Allure; Source images: Getty ImagesSave StorySave this storySave StorySave this story It’s peak summer, which means sunny skies, lemonade stands, half-day Fridays, and for many people who have yet to grasp the very real dangers of unsafe sun exposure, tanning. It’s a topic we’ve written extensively about for years, most recently the concerning
Shay Mitchell Gets Why Rini’s Sheet Masks for Kids Made People So Mad
Illustration by Allure; Photos: Courtesy of Brand, Getty ImagesSave StorySave this storySave StorySave this story For growing faces. Since launching in November, Rini, the K-beauty-inspired (the name is a colloquialism of the Korean word for children) kids’ skin-care brand conceived of by actor Shay Mitchell and public relations and marketing exec Esther Song has targeted
Manifesting Extends Its False Promise to Beauty
Illustration by Molly Dickson; Photos: iStockSave StorySave this storySave StorySave this story For 20-year-old Lauren, from Ontario, her best-kept beauty secret isn’t stashed in her makeup bag or hidden in her medicine cabinet—it's in her mind. She has spent years staring at other women's faces on Pinterest, cataloguing features she wants for herself, not as
Cardi B’s Sculptural Updo Is So Haute Couture—See the Photos
Getty ImagesSave StorySave this storySave StorySave this story Fashion Month is fun, but there's something so special about Paris's Haute Couture Week. It's where houses and designers get to show their most awe-inspiring, whimsical, over-the-top creations and where celebrities have fun getting all glammed up to match the vibes of their favorite designers. One such
6 Best Korean Eye Patches for Brighter, Smoother Undereyes
Collage: Paula Balondo; Source images: Courtesy of Allure editor and brandsSave StorySave this storySave StorySave this story The best Korean eye patches do far more than provide a fun selfie opp—they're like a cold compress, serum, and power nap for tired eyes all at once. While eye patches have become a staple in beauty routines